Website UX, UI & IA
All projects have included Content Mapping, Information Architecture, Moodboarding, User testing and Documentation handover.
Uncle Tobys brand site
2019
Working as part of Ogilvy as lead UX designer, I laid the IA and UX strategy and research to help Uncle Toby's cereal and musli bar co, build a website that would be their stage for content for years to come. A unique combination of community driven storytelling and branded content was created to provide enthusiasts such as recipes ideas, competitions, diet ideas, and video content as a journey from the packaging to info.
JCDecaux Intranet
JCDecaux wanted to redesign the Staff Intranet to increase usefulness for all teams across their Australian and New Zealand operation, so that it became a place for single source reference of all processes, policies, contacts, news and team-building drives. A complete audit of all existing content, including documentation was taken to revitalise the site.
The process started with reconfiguring the information architecture to include all and future assets into categories that were relevant to each team. This fed into new template structures which were prototyped and tested to ensure that all stakeholders were happy with the accessability of previously hidden content. A module based system was produced to cover all interactive artefacts and ensure seamless development into a CMS to cover all future possibilities.
2023
NSW Government Industrial Relations information portal
2021
Working apart of Ogilvy group, I help visualise a new core section of the TAB betting platform. Creating functionality and strategy to inform owners of horses with data, history and betting opportunities while gamifying sticky opportunities for users to choose TAB over rival betting platforms.
Corelogic Property website
2023
Working apart of Ogilvy group, I help visualise a new core section of the TAB betting platform. Creating functionality and strategy to inform owners of horses with data, history and betting opportunities while gamifying sticky opportunities for users to choose TAB over rival betting platforms.
Digital Health Agency - Terminology service
A new Australian Government website for a comprehensive set of standardised, linked medical terms that can be used in clinical software applications. The website was a complex task of breaking apart an old complex maze of terminology types and descriptions into a new IA that and template system that was intuitive to while also utilising the existing digitalhealth.gov.au design system.
Overall 30 page templates were created covering all content types including indiviudal outlier items. Robust testing of various usertypes across the IA, prototype and final dev environment was facilitated to ensure that the platform was ready for launch.
2021
Food Standards Australia New Zealand website
2022
Delivering exceptional new IA, UX, and UI for the FSANZ website. With user types including scientists, MPs, hospitality workers, journalists and more, a very clean + simple UX outcome was created for the Australian and New Zealand Food Standards website. This is to ensure that messaging remain easily findable, and that updates can be easy produced for all users.
Testing was broken into two rounds. The first being a IA test completed via Optimal Workshop. The second being a a task test, completed by Maze. A modular design system was created covering all aspects of varying functionality and messaging types to ensure simplicity was maintain, and that visual artefacts were consistent for both publishing site admins and users alike.
Queensland Museum Group website IA, UX, UI
2022
Working with Aceik Sitecore specialists I was invited to help with the overhaul of the Queensland Museum website. Mentoring a team of designers and working closely with inhouse product managers and business analysts we worked to overhaul the group architecture and individual site maps, before wireframing, testing and implementing a new user interface design.